Schema test page

Structured data (Schema markup) is a powerful tool SEOs can use to efficiently deliver the most important information on our webpages to search engines. When applied effectively across all relevant entities, Schema markup provides significant opportunities to improve a website’s SEO performance by helping search engines to better understand its content.

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Three new Schema types worth focusing on are FAQ, HowTo, and Q&A Schema, all of which present great opportunities to improve organic search traffic with eye-catching, real estate-grabbing listing features. By strategically implementing these Schema types across eligible page content, marketers can dramatically increase their pages’ visibility in the search results for targeted keywords — especially on mobile devices.